FINE JEWELRY & diamond merchants

Nova Fine Jewelry and Nova Diamond Merchants (A Part of ADRHG) has been established for over 50 years in the year 1970.

The Business was started by our Chairman with just 6 people at the Factory.As of today we have 6 State of the Art Manufacturing facilities in 3 countries with over 1600 people working for us. Over the past few Decades we been the Manufacturers for some of the Worlds Biggest Jewelry Designers in Middle East,Europe and North America.We are currently in the process of launching our own Brand and Stores with the first few Stores to open in Summer of 2025.For over 50 years we have been a jeweler who has cherished the importance of heritage, style and innovation. The brand  was the brainchild of Chairman.

With an eye for detail and understanding a woman’s desire for seeking a design that has international sensibility and traditional ethos, we soon moved to Different countries to have our Exclusive Design with the best quality available to more and more people.

Both pioneering and rooted in tradition, our managing director and chief designer joined the family enterprise at a young age of 18 with the inauguration of the New Manufacturing Unit in 1980's and meticulously honed her skills for years while gaining the industry wisdom of the business. She now presents to the Generation Next, for more than three decades, one of World’s most trusted jewelry houses- flagship store being.She not only has the lineage but also the foresight, expertise and entrepreneur’s acumen to bring the promise of Our Designs to the next generation.

As jewelers, Nova Fine Jewelry and Nova Diamond Merchants (A Part of ADRHG) has established a strong stamp of recognition, quality and credible reputation and their customers continue to be loyal to the brand for three generations now. The heritage of Nova Fine Jewelry and Nova Diamond Merchants (A Part of ADRHG) patrons also narrates the tales of aristocracy with prestigious clientele that include The Royal Families of Abu Dhabi,Bahrain, Doha and Saudi Arabia.

Driven by passion and deep love for jewelry, our Managing Director along with the Designing Team travels extensively across the globe in her quest to be abreast with latest international trends and as he strategically drives the footprint of Nova Fine Jewelry and Nova Diamond Merchants (A Part of ADRHG) in world markets. From UK to Switzerland, Europe, Far & Middle East, she participates in leading international shows. As she explores the world through her frequent travels, she draws inspiration from his journeys to blend traditional  style with contemporary style trends.

Nova Fine Jewelry and Nova Diamond Merchants (A Part of ADRHG) was also among the first jewellery houses to introduce certified diamonds to their clientele.

Our vision is to expand the eponymous label to both the national and international markets and continue to innovate and strive for new benchmarks in quality, creativity and design.