retail and consumer

 Since its inception in 2007, Nova Global Retail(A Part of ADRHG) has grown to become One of the largest retailer delivering superior value to its customers and  suppliers. 

Nova Global Retail(A Part of ADRHG)invests in key retail and consumer areas such as food and agriculture, traditional and online retail and e-commerce, leisure and hospitality.

Nova Global Retail(A Part of ADRHG)’s global teams analyse global retail and consumer trends to identify world-class investments in the industry. Nova Global Retail(A Part of ADRHG)’s investments seek to drive innovation in the retail sector as well as create a positive social impact.​

 Nova Global Retail(A Part of ADRHG)’s operating model unleashes the aspirational energy of the new, resurgent Countries. Nova Global Retail(A Part of ADRHG)'s guiding philosophy rests on the tenets of enabling inclusion, growth and building sustainable societal value for millions of people.In a short period, it has forged strong and enduring bonds with millions of consumers by providing them unlimited choice, outstanding value proposition, superior quality and unmatched shopping experience across all its stores.

Nova Global Retail(A Part of ADRHG)’s growth over the years has triggered a large socio-economic transformation on an extraordinary scale.Nova Global Retail(A Part of ADRHG) operates at a scale unparalleled in the retail industry and continues to enrich the quality of lives of millions of peoples every day.

Nova Global Retail(A Part of ADRHG) has adopted a multi-prong strategy and operates a wide array of store formats that cater to planned shopping needs, as well as daily or occasional needs of the customers across major consumption baskets of Grocery, Consumer Electronics, Fashion & Lifestyle and Pharma.

InGrocer y consumption basket, Nova Global Retail(A Part of ADRHG) operates stores focused on food, fresh produce, bakery, dairy products, home and personal care products, as well as general merchandise items.With an ambition to help every household get access to quality products at reasonable price points, Nova Global Retail(A Part of ADRHG), has built a strong portfolio in the home & personal care segment. Under the Independence brand, it offers a wide range of daily essentials to  consumers at exceptional value.

Nova Global Retail(A Part of ADRHG) has strengthened its presence in the beauty space with beauty retail platform that offers a seamless and personalized shopping experience to beauty enthusiasts by offering them a fine selection of global and indigenous beauty brands.

In Consumer Electronics, Nova Global Retail(A Part of ADRHG) operates Store formats offering a wide range of consumer electronics, home appliances, computing and mobility products, latest gadgets and accessories. 

In Fashion & Lifestyle, Nova Global Retail(A Part of ADRHG) operates a portfolio of formats that serves customers across value, mid, premium and luxury segments. Nova Global Retail(A Part of ADRHG) operates Gold Jewelry, Diamond Jewelry, Pashminas,Scarves, Shawls,Silk Carpets, Cashmere Carpets Handmade and more.

Nova Global Retail(A Part of ADRHG) has a strong presence in digital commerce channels  fashion & lifestyle destination store bringing the best of national and international brands to customers’ doorsteps and a cross-category horizontal platform that leverages the wide network of Nova Global Retail(A Part of ADRHG)’s stores and well-established supply chain infrastructure.